Blog Image

The $100K Paperweight: Why Your RF/IPL Device Isn't Generating Revenue (And What to Do About It)

Struggling to profit from your RF/IPL device? Discover why it’s underperforming and how a proven patient workshop system can turn it into a revenue machine.

Read More
The Anatomy of Failed Marketing Guarantees: Why Others Don't Work and Ours Does

The Anatomy of Failed Marketing Guarantees: Why Others Don't Work and Ours Does

The Anatomy of Failed Marketing Guarantees: Why Others Don't Work and Ours DoesGarry Regier
Published on: 06/06/2025

Most marketing guarantees fail because they protect the agency, not the practice. Discover how to spot fake promises and what a real revenue-backed guarantee actually looks like.

agency accountability in healthcare marketingqualified lead myth marketing fine print red flagsoptometrist workshop guarantee revenue-based marketing strategy dry eye marketing scams real patient acquisition guarantees RF/IPL advertising promises optometry marketing traps failed marketing guarantees
Read more